Wrangler Body Bespoke™: ovvero ogni fondoschiena merita il suo jeans

Wrangler – storico colosso del denim americano,di cui vi ho già parlato qui con la tecnologia Body
, per creare jeans dal fit perfetto in ogni taglia. Perchè si sa, i fondoschiena non sono tutti uguali. E non è affatto giusto che solo le poche fortunate dotate di chiappe da urlo possano figurare bene, anche noi mortali vogliamo fare la nostra porca figura quando indossiamo il capo che più di tutte noi amiamo. 

Ma come ha fatto Wrangler  a compiere il miracolo?

ha  commissionato uno studio alla University of California, facendo ai loro ingegneri una domanda fondamentale: quale elemento di ogni taglia rende un modello di
jeans perfetto, almeno visto da dietro? Ecco la sorprendente risposta: la posizione delle tasche. Body Bespoke™ utilizza quindi una nuova tecnologia – basata principalmente sulla
posizione, dimensione e angolazione delle tasche posteriori, che vengono disposte e graduate in proporzione a ogni taglia per creare il jeans perfetto per ogni corpo femminile,
dal più snello al più curvy. In questo modo, ognuna delle 10 taglie proposte da Body Bespoke™ di Wrangler viene sviluppata individualmente per garantire che ogni paio di jeans
si adatti perfettamente alla persona che li indosserà, migliorando il fit dei jeans e adattandoli con precisione alle varie vestibilità. I jeans Body Bespoke™ di Wrangler sono disponibili nelle
versioni High Rise Slim e High Rise Skinny in 14 lavaggi diversi, per accontentare ogni stile e ogni trend.

Per il lancio di Body Bespoke™, Wrangler ha scelto Kimbra – cantautrice e musicista neozelandese, nonché vincitrice del Grammy Awards e di altri importanti premi internazionali
– collaborando per una campagna il cui obiettivo è quello di cambiare radicalmente l’immagine della donna nel settore della moda, celebrandola per quella che è e per i suoi
successi. Nel video realizzato per Wrangler, Kimbra parla dell’importanza di essere “more than a bum” con quattro entusiasmanti ambassador Body
Bespoke™: l’italiana Francesca Piccinini, medaglia d’oro e campionessa olimpica della pallavolo, l’inglese Paris Lees, giornalista e attivista per i diritti LGBT,
la polacca Gabriela Drzewiecka, giornalista musicale e speaker radiofonica e Nikeata Thompson, ballerina e coreografa britannico-tedesca.



“Abbiamo disegnato i jeans Body Bespoke™ per la donna Born Ready™ , vogliamo che questa donna concentri
la sua attenzione sugli aspetti veramente importanti della sua vita, su ciò che la rende unica. Il jeans deve quindi modellarsi e modellare il suo cospo senza constringerlo, senza snaturarlo, ma valorizzandolo. Kimbra è la persona giusta per trasmettere questo messaggio a tutte le donne”.


paris_sitting paris_activist

nikeata_dance_2 nikeata_choreographer

francesca_olympian francesca_portrait

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57 thoughts on “Wrangler Body Bespoke™: ovvero ogni fondoschiena merita il suo jeans

  1. Hey!Actually, all you need to do is edit environment.rb: # Skip frameworks you’re not going to use. To use Rails without a database # you must remove the Active Record framework. # config.frameworks -= [ :active_record, :active_resource, :action_mailer ] config.frameworks -= [ :active_record ]Cheers, Sazima

  2. **no_slappz–"I think the real psycho-drama appearing here is the desperate effort by blacks to convince themselves tney are not worse than everybody else."The real "psycho-drama" is the "desperate effort" of one no_slappz to convince blacks that they are "worse than everybody else."Now, I wonder why he'd do such a thing! Desperation is one hell of a motivator.

  3. Hola me llamo antonio y me gustaría que me asesorarais.tengo 53 años y mas de 34años cotizado en regimen general de los 15 años ultimos cotizando el maximo y quisiera saber si puedo pasar a autonomo y cotizando sobre el maximo o cual seria la cotizacion maxima. gacias

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  5. Moi dans mon cas ça va absolument me prendre un PM au printemps parce que là j’ai aucun device qui peut exporter dans wko+.. ou alors faut que je rentre un workout manuellement mais ça fournit pas tout j’imagine.. ou alors faut que j’attende qu’on puisse exporter les data de trainerroad dans wko+.Anyway la dernière fois que j’ai posté sur vo2gym personne m’a répondu lol..

  6. facebook bann nehi ho sakte………..face book k sahare humm humre friends……and relative k sath sammandh rakh sakte hai……facebook is a great website…..jo apno ko milate hai………..kuch chiti jaise logo k lea face book bann karna yea galat hai…..sir…

  7. par ceux de cette petite fille ; se placer derrière ce regard est tellement plus pratiqueles yeux d’une petite fille, dans la littérature, après ceux de la Maisie, deJames, est-ce tellement plus pratique ?

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  10. Welcome to the blog, Sawsan. I love that you make something that would seem to be difficult to manage seem simple by describing the process clearly with observations along the way. I’m sure that your little ones appreciate the many healthy snacks and treats that you make for them.

  11. Whoa there Christine… since when was I the classy and respectful one?? My name is ProphetJoe the Irreverent, after all. In my own defense, I have sent you more than one email inquiring as to you health, happiness and whatnot — but you haven’t bothered to answer those emails *sniff*Since you’re here now, I do have two questions for you: 1) written any good scripts lately?and 2) are you banging any hotties these days?

  12. Totally off topic, but doesn’t he look like the paparazzi just snapped him going into Madonna’s flat?p.s. I think he’s one of the few men smart enough to handle those right wingers.

  13. How can this be happening? We get rosy updates from the “Decider” and his “repeaters”. We don’t see pictures of all the violence on the nightly news. And our local Rushball, Winston Dodson, keeps assuring us that the troops are happy to reenlist and just love the experience of spreading goodwill and democracy. Isn’t everything going according to plan? Talk about shock and awe.

  14. Oi että sulla on tuo yliupea kerrottu petunia.Minä kuolasin ja taistelin kesällä itseni kanssa ostanko sen vai en.Espoossa pyysivät siitä 25 euroa ja annoin olla,mutta se oli oikeesti niin kaunis että sieluun sattui.

  15. No, intelligence is:1.) our ability to use the things we were taught to our advantage2.) to link facts together3.) to segregate our memory in such a way that we could remember only the handy things and push others into sub-memory4.) to use the little facts we do remember in such a way that you couldn’t catch us on our not remembering anything!

  16. Eli perinteistä perinteisin. Olen kuullut vanhan sanonnan, jonka mukaan viinasta eroon päästäkseen tarvitaan Jumalaa tai äkästä akkaa..Kai siinä jotain perääkin on. Ainakin siinä akassa. Miksipä ei siis uskokin jotain auttaisi?

  17. io dico sempre…fidarsi è bene, non fidarsi è meglio! :em53:ma se mi gira mi fido…in questo caso…chiamerei amici ke x un motivo o x un altro si sono allontanati dalla mia vita di tutti i giorni! :em55:

  18. Hi there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding knowledge to make your own blog? Any help would be greatly appreciated!

  19. “Men, although they are individually rascals, are collectively a most decent lot: they love morality.” (p.328) It’s true, people for the most part, know and praise in one way or another what is good and despise what is bad. If the humanities and social sciences had scientists who were just as dedicated to their science as the natural scientists they wouldn’t be things to be swept under the rug and ignored, I think that people would start to pay attention to them.(I didn’t really comment on the “Faith and Reason” but Colossians 2: 8 is probably the origination of that phrase “philosophies of men” )

  20. I have tried to do the Low carb thing but to be honest I was always hungry..stomach was always growling so I need to have some unfortunately. However I try to eat as gluten free as possible so i’ll eat Quinoa or Buckwheat instead of rice. Even the whole grain bread that I mentioned is made from brown rice and is gluten free. But thanks for the tip though and your support!

  21. One day, a police officer pulled over Chuck Norris for speeding. As Chuck Norris gave the cop his license, the image of Chuck Norris’ stare in the photo imediately compeled the officer to pull out his gun and commit suicide. Chuck Norris is now wanted for 27 traffic violations and 27 traffic violation related murders.

  22. I vote for 6am (Melb time), I can grab it before my commute to the office, being someone who used to grab it late Monday or early Tuesday, Thursday morning is too loooooooong a wait! Am I still watching…..Happy Endings and Wilfred(US), to be fair, I didn’t start many others from that list. Sometimes the Boxcutters reviews aren’t enough to get me started. (Breaking Bad for instance, only when I was in the studio, I started (and am up to date) on that).Now I want to try:Fresh Meat, I’ve heard it is good.

  23. many family connections has me going back occasionally to trying to find the familial connection between Valeria Jarret and Barry. There is a very strong resemblance between them. Look at who was Barry's best man and look who he knew well enough to traipse across the world to campaign for — and when he did, how the Kenyans already knew him. It is obvious he knew, his entire life, and was close to this Kenyan relatives. It is obvious it was his stomping grounds. How did relationships develop to become personal and special and deep enough to be best man?

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